QR Code Marketing
QR Codes bridging the gap between the real and virtual marketing platforms
In it’s simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL. But it doesn’t stop there – a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately courtesy of the FNC1 Application Identifiers that are embedded in the encoded data.
Look at some case studies of how this innovative marketing can help create buzz and profits around your brand,band or service.
1:QR Code Marketing retail case study
2:Qr Code Marketing Restaurants
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